WHY SPORTS FANS ARE FLOODING TO AUDIO
A new study compiled by SiriusXM Media, GroupM and Edison Research has highlighted some key statistics which reflect the power of podcasting. Our Director of Sport Jim Salveson takes a look at what the research teaches us.
WHY SPORT RIGHTS HOLDERS SHOULD LEAVE CONTENT CREATION TO THE PROFESSIONALS
You wouldn’t ask your Head Physio to cook the pies on a match day, so why do many professional sports bodies ask their media teams to create content that is outside of their core competencies?
